Tuesday, May 25, 2010 8:32 AM
My company (Benchmark Brands, Inc.) is currently looking for a superb user interface developer. Here is a summary of the job.
Reporting to the VP, Creative Director, the Marketing Communications/ Copy Manager will be responsible for overseeing the development of marketing communications, promotional communications, direct response product copy, and rich media that support the Brand’s mission as the Comfort Footwear and Foot Health authority. You will manage a team of 6 (copywriters, editors and proofreader), writing promotional and benefit oriented product copy for the Foot Smart print catalog(17 events per year), the FootSmart.com website, FootSmart campaign e-mails as well as editorial content for FootSmart.com that drives Social Media and SEO efforts. Content must be compelling and embody strong direct marketing fundamentals, effectively communicating the Brand story, as well as features and benefits of a product that present the Brand effectively to our target audience of baby boomers and seniors. The Marketing Communications/Copy Manager will be heavily involved in creative concepting and will be hands on in leading their team in collaborating with Catalog Marketing, Internet Marketing and Merchandising Teams in footwear, hosiery/socks and health products to ensure the preservation and cohesiveness of our brand and style.
Contact me if you are interested or post a comment here.